A Complete Guide for an Effective and Successful Internet Marketing Campaign

 

The advent of the internet has birthed many changes as regards the way a business can carry out its marketing operations. The world has become more connected, and with the ever changing nature of technology, e-commerce development has witnessed an increase.

Since the internet provides a wider range of potential customers, it has become increasingly important for marketers to acquire the right online marketing tools to enable them reach new audiences successfully and also accomplish marketing goals.

Debatably, every business today could profit from owning a website – its own carved-out space on the internet that helps to attract potential customers.  A website is the most important tool for building a marketable web presence and, effective SEO (Search Engine Optimization) techniques are essential to help you get more potential customers to your website. You might need an SEO agency to help you accomplish this.

If you want to achieve a successful online marketing campaign, these tips are for you. With the implementation of the appropriate tools, you can boost your e-commerce activities and get massive returns for your efforts  Bikashsoft Technology Provided all kind of internet marketing services since 2011 .

 

Consider Having a Website

The value of a well designed website cannot be overemphasized. Websites are online offices; the centre of online business activities. Advertisement made on other websites should be strong enough to convince customers to approach your online office to make enquiries or carry out transactions.

Your website should be designed with your goals in mind. Where e-commerce activities are attached directly to your website, the website should include e-commerce software and applications that can create catalogues and complete a sale. Avoid using broken links and web pages that have too much content.

If you run a small business, using effective SEO techniques can elevate your e-commerce game. There are some cost-effective SEO techniques that you should be aware of. These include editing web pages in order to have good quality content and using the right keywords. Knowing and applying these tools would help to bring more people to your website.

By considering your budget and online marketing goals, you can choose SEO techniques that can give you the most value for your money. However, you should know that SEO is a long-term process that entails a wide range of techniques; some of which may require expertise.

Engaging an SEO agency is advisable when designing your website, as they help you analyze, review and implement changes to websites. This way, your websites are optimized for search engines. The traffic on your site is boosted as they help to improve your page rank within search engines.

 

Planning is Essential

It is not enough to just create a website, social media ad or email ad and expect to have customers trooping in to visit your webpage for purchases or enquiries. Just like you need to write a business plan for your business to thrive, proper planning, budgeting and management are needed for your internet marketing strategy to stand the test of time.

Create a marketing plan that fully embraces the goals and objectives of your business. A well carved out budget give you an idea of the range of plans that can be obtained. Where this is not put in place, your marketing campaign could fizzle out.

 

Define your target audience

The target audience are the people who you are trying to make customers through online marketing efforts. Answering these questions would help;

  • What is the gender of my customers?
  • What age bracket do they most likely fall into?
  • What is their lifestyle like (as regards jobs, hobbies)
  • Does nationality matter? If it does, what is their nationality?
  • What is their purchasing power? Are they high income earners?

With this information in place, you can create an image of where to place advertisements.

 

Choose Appropriate Locations

Choosing appropriate locations entails deciding what sites you would place your advertisements. To this effect, it is important to choose sites with visitors that fit into your target market.

Establishing yourself on the web means that your business is competing on a global level; you would need to engage as many effective tools as you can. Marketing your brand is an integration of several tools; it is not limited to having a website. It involves creating a visible presence on the Internet for your product or service. Social media is an important outlet that can help to achieve this.

Content marketing can also help to establish a web presence. It involves the creation of content to influence the opinions of customers concerning your brand. Content and Social Media Marketing can be fused together to give great effect.

Network sites (e.g. Facebook, LinkedIn, MySpace), blogging sites (e.g. WordPress , Blogger, TypePad), online office/Collaborations (e.g. Google Docs, WriteWith, BaseCamp) and video websites (e.g. Youtube) can be utilized depending on your target audience.

Pay-Per-Click (PPC) advertising is another advertising model that can be considered. It is used to direct traffic to websites; an advertiser pays the publisher for each click on their advertisement. It is advisable to stick to sites that allow you to set restrictions on daily expenditures. This way, you can pay attention to the statistics and monitor which keywords are most effective.

 

Create Your Ad Content

Not every product of a business belongs to an ad. While creating an ad content, it is important for you to focus and choose one or two items that solidly appeal to your target market.

Your content should convince the customer about the benefits of the product and while doing this, it is important to use words that relate to the customer. Use words that remind the customers about themselves, words like ‘You, Yours’. Also, try to use words that have an emotional effect and are associated with the product- words like relaxing, soothing, enjoyable and addictive.

The ads should be captivating enough to spur customers to action. Use inviting colors and keywords, and avoid ambiguity. Take time to design entertaining and educative content (visuals, audio) that would appeal to your target audience and convince them to choose your product. This is particularly important on social media platforms.  Coupons are also a useful marketing tool.

nepal best trekking, news portal website designing company bikashsoft
Nepal best trekking, news portal website designing company bikashsoft Technology in Nepal.

 

Track Your Campaign Success

Watch out for conversion rates. This helps you to measure your marketing efforts. Conversion rates simply refer to the percentage of visitors who made it through to take a desired action. Desired actions can take any form; it could be sales, newsletter subscription, software downloads or membership registrations.

Monitoring conversion rates helps to give feedback on your marketing strategy. Where the response is poor, do not hesitate to tweak the ad. However, don’t rush this. It is a continuous process and so patience is needed while closely keeping an eye on the results.

On the whole, it is important to follow up your efforts in order to maintain an effective campaign. From the statistics derived from your website to conversion rates, you can determine if your campaign is hitting its main purpose. Being aware of these factors helps you to stay on top of your marketing game as you perfect your strategy for best results.

Several ways to track your progress include using sales codes for advertisements or setting up separate entry pages on your site.

Your Successful Marketing Campaign can be Guaranteed

No matter your budget, you can achieve an effective online marketing campaign. By committing to steps above, you can create a cost effective campaign with substantial results.

Junaid Ali Qureshi

How to Stay Abreast Of the Latest Trends in SEO?

 

In 2018, new challenges and even more interesting projects await you. At the top of the list, your website. As you know, it is not enough to be present on the Web; the challenge is to be visible. And by that, we mean to be better positioned than your competitors on Google.

Being at the forefront of trends is crucial to maintaining a competitive advantage.

Search engines are becoming smarter, Google is improving the relevance of its results and voice searches are growing. With so many changes, some people think that they will have to drastically change their strategy.

No! Unless the robots are rebelling and decide to take control of the planet earth, there is nothing to worry about. Search engines ultimately have only one purpose: to understand the content of web pages to best meet the needs of Internet users. That’s good, you too!

Let’s take a closer look at what 2018 has in store for SEO. Here are 5 trends not to be missed and how to adapt.

 

HTTPS sites appear on the first page

HTTPS is simply the protocol that ensures your site is viewed from a secure connection. To have this valuable S, you must acquire a SSL (Secure Socket Layer) certificate. It allows your visitors’ data to be encrypted and secure.

Google has been clear on this topic: we do not mess with security. Having a site in HTTPS has a great importance in its appearance on the results pages. In addition to this, the Chrome browser has begun to incorporate warnings for sites that are not in HTTPS. This is very bad for the image and could largely dissuade a visitor from navigating a site. All that to say, 2018 is the year of the HTTPS.

More features for the SERP
The SERP features are all that is on the results page and that goes beyond the SEO title (the first line in blue), the URL (the middle line in green) and the description (the line black).

As a reminder, SERP is the technical name for search engine results pages. The example below is the featured snippet, but there are other types of features to respond directly to user queries: related questions, local pack (with Google map), image results, and more. many other things. In addition, nearly 87% of the SERPs post more details in their results.

These are the rich snippet (literally “rich snippets”). Their quantity has tripled in the last two years. These types of links tend to have more clicks, because of their catchy format. The places on the results pages are therefore more and more expensive and the competition is tough.

Voice searches are growing

What happens when you have an urgent question but there is nobody around? You put it on your phone! That’s how things work in 2018.

Voice searches are gaining ground, thanks to smart phone voice recognition and smart personal assistants. 55% of adolescents and 40% of adults are already using it daily and it is expected that by 2020, half of the research will be done by voice.

For good reason, it’s faster and more convenient to talk on your phone rather than having to type your request in a search bar. Especially when you do several things at the same time, like writing a blog post and looking for open pizzerias near the office for example…

The advice of SEO experts from our natural SEO agency:
You understand why it’s essential to integrate voice search into your SEO strategy. SEO agencies have answer for that. Here is an advice from our SEO and e-commerce development experts. Be interested in long tail keywords, terms and phrases used in everyday language! This will allow you to position the pages of your company’s website more effectively in Google results!

User intent is at the heart of the concerns

People visit Google Sage for all sorts of reasons. They may as well ask “why mosquito bites scratch? That “beautiful evening dresses”.

We must understand their intentions in order to provide a relevant answer. In the example given above, we doubt that the user wants a definition of what an evening dress. He is trying to find out where he can find a beautiful dress. Search engines are smart and know how to adapt. Here the results page will show a selection of online shops. Similarly, if the user types “makeup tutorial”, the first results will be videos and not long descriptive articles.

Many suspect Rank Brain to be involved in the process to provide better results and analyze user behavior more closely.

For example, if more people click on a link, it means that its content is appropriate for this type of search and the result pages will display similar sites. FYI, Rank Brain is not a new villain Marvel, but a component of the Google algorithm that uses artificial intelligence to better understand the intentions of users.

In addition to analyzing behaviors, it detects variations in semantics and makes links between queries and topics. Specifically, this means that Google understands that “evening dress” and “wedding outfit” are similar searches and will display the same type of result. It’s always important to include keywords in your content, but be aware that search engines are becoming smarter and consumer intentions are coming to the fore.

Mobile is always more important

The Mobile First index is the latest project developed by Google to make the web even more accessible to smartphones.

This is a new way to scan websites by first crawling mobile sites and applying this index to the desktop version.

We know that we repeat ourselves but we can never say it enough: we must not neglect the motives. All the statistics say it (and honestly, just look around you on the street to see it), smartphones are no longer just used to check our Instagram account.

We also spend our time doing Google searches. More than 50% of searches are done via mobile and this number continues to grow. So much so that we talk a lot about classifying sites based on their mobile version and not their computer version. Although this change is taking place gradually, consider that your mobile site has a significant impact on your SEO.

In addition to this, Google also rewards AMP pages (Accelerated Mobile Pages). This format, dedicated to blog articles, allows faster loading of pages when clicked from the results. In addition to providing Internet users a better experience, Google improves the SEO of sites that use MPAs. A win-win situation

The advice from our SEO agency to prepare for the Mobile First index:

  1.  Your content must be consistent on both computer and mobile. Indeed, Google will first scan mobile content instead of watching the contents of your computer. For example, if your mobile site has less content than the desktop, Google will consider the mobile version. The rest of your content will not have visibility. So be sure to have the same amount for both your mobile and computer version.
  2. With the Mobile First index, you must also pay attention to hidden content. For example, in tabs, accordions or expandable areas. They will be considered “normal” content on the same page, even if they are supposed to be hidden from users.
  3.  If you have a mobile version, m.xx.com for example, go to responsive design!
  4.  Add structured microdata. This can help your site be better ranked.
  5. Improve the loading time of your pages: it is already an important factor for SEO but with the index Mobile First, it is even more! You can test your site with Google PageSpeed Insights. It will give you results to improve the speed of your page.
  6.  Make sure your mobile is optimized for mobile (not just mobile-friendly). A mobile-optimized site resizes according to screens and resolutions.
  7. Google’s mobile optimization test tool can help you see if your site is optimized for mobile devices.
        Junaid Ali Qureshi

How to Design User-Friendly, Easy To Navigate, & SEO Friendly Websites?

 

Business nowadays focus solely on search engine optimization that they forget to make their website user-friendly and easy to navigate for potential clients. Customers are a business main priority and you have to do what will attract them to purchase your product or service because if you don’t, they will move to your competitor that they can access. If you don’t have a well-made website, users will find it difficult to know what your business is about which hinders visibility and clicks which may transform to conversion. In order to achieve a website that will direct users to useful information’s about your business, you need to make it simple, friendly and comfortable to use.

If you cannot design a well-made site then it’s better to outsource it to a reliable SEO Agency that is recognized for its craft like Bikashsoft Technology situated in Kathmandu Nepal, they offer consultancy and provide web development services to ensure the design of your web is appealing and can attract customers, they also render other services that can develop your page to guarantee a top rank on social media and search engines.

If you can handle the design, then you should know the 4 ways that can help you design a friendly website.

  1. Build a responsive and mobile friendly page

We are in a mobile world and almost all searches are done on mobile, this is a medium you don’t want to neglect when designing your page. Make your page easy to access on mobile devices and responsive so that it does not allow users that may want information’s on your product or service leave.

  1. Less is more, make navigation as simple as possible

Less is more is a saying that goes for virtually any and everything in life. Make your web design as simple as possible for easier navigation process and also ensure your page does not have complex names. You can also integrate sub links in your menu bar or footer for easy access.

  1. Make contents easy to understand and relatable

Use simple and concise words to converge your message to users, in as much as you want to use terms related to your field, you also need to know your target audience and if they can understand. Also use a common language that users can read and relate with to pass your information to the other party. Lastly, make your contents easy to share so it can be seen my other users on your clients network, in this social media era your potential customer might be on your present customer’s network.

  1. Have a visually pleasing website

People prefer images and videos to reading text, make sure you add images that depict information and videos that tell stories of your service for better audience. On search engines, videos are on top and text are below so it makes a lot of sense to add these visuals to be SEO friendly.

        Junaid Ali Qureshi

 

Travel & Tourism Website Designing Company Bikashsoft Technology

 

Travel & Tourism website  Designing Company Bikashsoft Technology has been providing service to the client since 2010 and till today’s date, it is still giving its best to do so. In order to gain the perfect the outcome, a perfect team is the most and guess it seems like Bikashsoft Technology has it all for being able to give out the best to the clients. Bikashsoft Technology has been established with innovative advanced methodologies to provide high scale business solutions to the clients. Bikashsoft Technology provides various facilities to the clients.

CMS Development

CMS Development refers to the Content Management System Development which is essential to attract the visitors. Generally, CMS is an application on your desktop which allows publishing, editing as well as modifying content, organizing, maintenance and deleting from a central interface.

Website Designing

As the time passes by, the strategy of marking has also been changed. In this digital marketing period, if u want to run a successful business then you got to have the best website and to do so Bikashsoft is here. With the 7 years of experience in website designing, Bikashsoft Technology has developed over 800 websites and delivered to the clients.

Search Engine optimization (SEO)

Not only website developing, Bikastsoft also provides the SEO service to its clients. SEO is Search Engine Optimization, Digital Marketing which basically means to make your website or web page visible in the first few pages of the search engine. You’ll have a higher chance of business only if the visitors go through your website and know about you.

SEO Training Nepal

If you are planning to learn something then you better start learning about SEO. In this digital marketing era, SEO plays the vital role to take the business level in the height of Mt. Everest. So, it’s time for you to mend your mind and join the right path for your future. Be a part of Bikashsoft Technology and learn more about on and off page website optimization.

App Developer

Similarly, Bikashsoft Technology also provides services app development service to the client. If you have an application for your website then it will be easy for the client to check the updates of your website directly through the phone. Time is money so everybody wants things to be quickly done.

Travel & Tourism Trekking  Website Designing Company Bikashsoft Technology is located at Chuchepati, Chabahil, Kathmandu Nepal near to the Hayat Regency. You can get in touch with Bikashsoft Technology through phone, email, and web.